This post is going to be a work in progress. I'm finishing writing my first book and I am very excited about it. But now that I have a book, my product if you will, how do I get people to read it? Well let me tell you. The first thing I did before I started writing my book was look at my target market. Who would buy my book? Does this target market actually buy books regarding this? How big is this target market? I even went as far as to consider hot topics right now. My book is social commentary which is an incredibly hot topic right now. I figured that if you put up something that was entertaining, controversial then it would possibly sell.
Writing is a huge undertaking. I managed to hit the 50K word level which is probably just about where I want to be. A good read but a quick one. Knowing what I have in terms of a product and who I want to sell to I next started considering the opportunities to gain publicity. Talking heads can be annoying but they are also the biggest proponents of my type of book. I also am going to contact local radio stations to set up inteviews about my book and my opinions.
I need to establish credibility so I'm going to book speaking engagements and also see if I can submit a couple of articles to news papers. The end goal? It's to pick up some credibility, spread my thoughts and honestly, just see how far a guy can get with a product! It's almost an experiment of sorts. I want to produce a commercial for it and see if it goes viral on Youtube. I'm going to have a website for it also. I really just want to see how big I can grow it. I believe in my book and my thoughts. I think that I have reasonable credibility and would love to write more. I'm not doing it as a Morgan Spurlock type thing, it is a real book with real opinions, but combine that with my marketing ability it'll be interesting to see what I get.
As for the release date... TBD, the name... I have one but I want to make sure that it is what I want it to be. I'll keep you updated.
An adventurous voice in an outdoor world. Bringing the practical and personal perspective to the outdoors and sports markets. What companies make and how they market their products.
