International Marketing

I'm doing this blog based on an article I read on www.shoestringbranding.com. I'm now working for Datamark a higher education marketing firm. I'm the international guy and am really enjoying work. I have been given the duty to take schools international. The majority of which have never breathed beyond he borders of the US which makes for a good time! While my job title is "International Marketing Analyst" and I fall under the Business Unit Analyst group here, I actually feel like I have a brand manager role. The difference is that I'm working as a consultant. I have written up a "shell" with marketing activities that can be used throughout the world and am running some scenarios through the gauntlet that I have created for myself. I have created some diagnostics that are designed to help make decisions leading up to the Marketing campaign. We are at a little bit of a stand still for now, our client is budgeting for '09 and will have the funds to launch the campaign that I'm designing now. I'm stuck in a position of not having anymore to say until I get the clients take on what they want to do. My goal now is to uncover as much information about all the subjects as possible. Without spending any money on studies or soliciting the help from in country agencies it's proving to be harder than I thought. I'm glad for the challenge and look forward to it everyday. I hope to have this process down pat so when we go live I can send out the campaign and things will go smoothly and quickly. I'm looking to be the go to guy. I'm grateful for the experience, it's going to benefit BLO greatly!

The Brand Game!

I finished branding Clear Water Pools. It was a game. I was finishing school and trying to get this project finished at the same time. I really enjoyed doing this one because it was for a friend. The most fun was the presentation. I really enjoyed presenting in front of the owner and his staff. As a start up it's hard to go anywhere without a direction. I feel like I was able to offer that to him and his staff. They really loved the new tag line, a tag line alone can do a lot for a brand. I have a new project, this time up in Utah. I'm excited about it because I have a chance to brand a Pharmacy. The interesting part is that I have full control and they have some money to dump into marketing. I feel confident that this is going to be another success. I'll update when I get more details but this one is will be in June.

It's official!

Bear Luke Outfitters is official! BLO has filed for a LLC status and is up and running. The business plan is still being written and the branding effort is going to be the first step in putting our name out there. We are excited to bring marketing services with a unique point of view to the general public. We also are excited about the outdoor outfitting side of BLO. Stay posted for the launch of the website and services provided, along with adventures we are going to do.

Ryan